Soap, Sex, and Cigarettes: A Cultural History of American...

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Soap, Sex, and Cigarettes: A Cultural...

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Name: Soap, Sex, and Cigarettes: A Cultural History of American Advertising
ISBN: 9781133311133

Juliann Sivulka

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Soap, Sex AND Cigarettes examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Catégories:

Business & Economics - Industries

Année:

2012

Edition:

Editeur::

Wadsworth

Langue:

english

Pages:

450

ISBN 10: